浅谈品牌推广战略

A Brief Discussion on Brand Promotion Strategy

随着我们国家的经济体制不断转型升级,世界经济环境日新月异。品牌竞争不再是局域性的,更是全球范围内的,一个好的品牌能够一定程度上增强企业的竞争力。我国企业注重品牌推广战略为时不久,如何建立有效的品牌推广的战略路径,其观念和方法还处于探索阶段。品牌推广的关键之处是要把品牌价值作为推广活动的中心。因此,企业在自主进行品牌经营过程中,展现自主经营品牌的特色与优势是相当必要的,也是相当重要的。

Along with the improvement of the market economy system in China,the world economic environment has also undergone profound changes. Brand competition is becoming global; a good brand can make enterprises in the competitive process in an advantageous position. Chinese companies have just embarked on the brand promotion journey,and how we build a set of effective brand promotion strategy,the concept and method is relatively vague. The key point of brand promotion is to take the core value of brand as the basis for all dissemination activities. Therefore,it is necessary and important for enterprises to embody their brand characteristics and advantages in the course of their brand management.