能力导向下的国际市场营销课程教学策略研究

Research on the Teaching Strategy of International Marketing Course under the Guidance of Ability

随着中国在世界经济体系中地位的不断提升,中国开始有越来越多的企业开拓国际市场,对国际市场营销人才的市场需求也在不断扩大。但是现有的很多人才专业化素质不高,实践经验比较缺乏,这与当前高校国际市场营销课程的教学现状有很大的关系。对此,本文在分析国际市场营销课程教学中存在问题的基础上,就能力导向下的国际市场营销课程教学策略进行研究和探讨。

As China becomes more and more integrated into the world economic system,it is in urgent need of a large number of specialists with international marketing capabilities. This paper is capability-oriented and makes a deep analysis of the problems existing in the international marketing teaching in higher colleges and puts forward some corresponding countermeasures.