试论包装设计中“形式追随情感”的应用

On the Application of "Form Follow-up Emotion" in Packaging Design

近些年来,随着人们审美能力的提升,包装设计的发展水平也在逐步提高。包装设计作为现代设计行业中十分重要的一个分支,在增进产品价值的同时,也为消费者提供了更多的视觉享受。从单一的产品包装到多元化的情感包装,包装设计的发展体现了我国设计艺术的发展导向,因此值得广大设计工作者进行体会和研究。本文围绕包装设计中"形式追随情感"的应用价值进行探究,供大家借鉴参考。

In recent years, with the improvement of people＇s aesthetic ability, the development level of packaging design has also been gradually improved. Packaging design is a very important branch of the modern design industry. It also provides consumers with more visual enjoyment while enhancing product value. From single product packaging to diversified emotional packaging, the development of packaging design reflects the development orientation of China＇s design art, so it is worth the majority of design workers to experience and study. This article explores the application value of ＂form follow-up emotion＂ in packaging design for reference.