摘要
蚂蚁森林作为互联网+模式的新兴公益方式,具有即时性与高效性。青年处于一个不断变化开放新鲜事物层出不穷的社会,他们愿意接受新鲜事物且接受度高的特性,易于与蚂蚁森林发生化合反应。针对这种文化现象,采取问卷调查的方式,以数据分析角度来剖析线上公益的方式对青年行为方式与价值观的影响。
As a new mode of public welfare forest ant Internet plus mode, with immediate and effective. Young people are in an endless variety of new and open society, they are willing to accept the new and high acceptance of the characteristics, easy to react with the ant forest. In view of this cultural phenomenon, a questionnaire survey is taken to analyze the influence of online public welfare on the behavior and values of young people by means of data analysis.
作者
胡霜
HU Shuang(Central China Normal University, Wuhan, Hubei 43007)
出处
《科教导刊》
2018年第15期148-149,共2页
The Guide Of Science & Education
关键词
蚂蚁森林
调查法
环保意识
绿色消费
ant forest
survey method
environmental awareness
green consumption
