基于VR技术的钦州城市形象传播研究

Research on the city image spread of Qinzhou based on VR technology

文章论述了钦州城市品牌传播现状,分析了VR技术应用于城市品牌形象的建设与传播中的优势,及其对钦州发展的重要意义;并基于VR技术对钦州城市形象进行定位,通过例证深入讨论基于VR技术的钦州城市品牌形象建设与传播的策略与方式,为钦州发展方向提供全新思路。

This paper describes the current situation of city brand communication of Qinzhou and discusses the advantages of VR technology applied on the construction and spread of city brand image and their significances for the development of Qinzhou. According to Qinzhou city image position based on VR technology, the paper deeply discusses the strategies and ways about the construction and spread of Qinzhou brand image by example illustration, which provides a new idea for the development direction of Qinzhou.