“吃土”的认知机制及流行动因探析

The Study on the Cognitive Mechanism and Epidemic Motivation of "Chitu"

"吃土"是近年来广泛出现在网络和人们日常交际中的流行语,其词义内涵为"表示经济紧张的状态",该词义的形成机制主要为转喻。"吃土"的流行动因既包括言语交际的经济原则、记忆和识解的便捷性等内部动因,又包括"电商"的促动、社会大众消费观念和消费行为的变化等外部动因。

“Chitu”is a catchword which is widely used in the Internet and people＇s daily communicationin recent years. The connotation of its meaning is “the state of economic tension” , and its forming mechanismis mainly metonymy. The epidemic motivation of “Chitu”not only include inner motivation such as theeconomic principle of language communication, the convenience of memory and construal, but also includeexternal motivation such as the promotion of “electricity supplier” , and the change of consumption conceptand consumption behavior of the public.