互联网时代实体书店的生存现状与转型模式探讨——以河南省为例

Discussion on the existence and transformation mode of the entity bookstore in the Internet Age——taking Henan as an example

新时代背景下,信息技术快速发展,数字阅读、网络售书迅速崛起,都在冲击着实体书店的生存空间。分析实体书店的生存价值,探索实体书店的转型之路,认为综合性、专业化、精细化和多元化的实体书店经营模式将会成为主流。

Under the background of new era,the rapid development of information technology,the rapid rise of digital reading and the network bookstore,bookstores have an impact on living space. This paper analyzes the survival value of physical bookstores and explores the way of transformation of physical bookstores. It believes that the comprehensive,professional,meticulous and diversified entity bookstore business mode will become the mainstream.