全媒体传播环境下网络电台的创新发展

The Innovative development of internet radio under convergent media communication environment

电台作为传统媒体曾有其发展的辉煌期,随着互联网时代的到来,一度面临发展的窘境,但广播作为一种听觉传播媒介天然有着其不可替代的传播优势,随着人们的视觉被过度消费,听觉传播的优势也日益凸显。在知识付费的热潮之中,网络电台也发展出了独特优势。如何在全媒体传播环境下,走好声音媒体的融合发展之路,本文以现有的几种网络电台形式分别举例,探索在移动互联时代背景下,网络电台的发展特点和方向。

As a traditional media,radio has gone through the glorious period of its development.With the advent of the Internet era,there has been a dilemma of its development.As the vision of audiences is over played,the advantages of auditory communication have become more obvious.Now that the knowledge payment is rising,internet radio is showing its unique advantage in the boom.To achieve the integrated development path in the convergent media environment,focus on several internet radios and explore the development characteristics and development direction of internet radio under the background of mobile Internet era.