新媒体视阈下新闻传播格局的演变与规制思路探究

Research on the Evolution and Regulation Thinking of News Dissemination Pattern under New Media Environment

新媒体相对传统媒体而言,具有传播速度快,传播效率高,传播方式多元化,互动性强等优势,但也存在一些亟待解决的问题。本文以新媒体时代为着眼点,研究了新闻传播格局的演变历程,重点分析了新媒体时代新闻传播的失范现象,并提出了规制思路,以期对新媒体环境下新闻传播业的良性发展做出一些有价值的探索。

Compared with traditional media,new media has the advantages of fast propagation speed,high propagation efficiency,diversification of transmission mode and strong interactivity,but there are also some problems to be solved urgently.This paper,seeing from the angle of new media age,researches the evolution course of news dissemination pattern,selectively analyzes the anomie phenomenon of news dissemination in new media era,and then puts forward regulation ideas,in order to make some valuable exploration on the benign development of news dissemination industry under new media environment.