论微信对网络舆情传播异化现象的优化

Discussion on the Optimizing function of We Chat for the Alienation Phenomena of Public Opinions in Network Transmission

网络舆情传播中的信息异化现象客观存在,微信即是网络舆情传播途径,又具备一定的信息异化现象优化作用。本文将对网络舆情传播中的信息异化现象进行分析,探讨其产生原因,包括主体因素、客观因素和环境因素等。在此基础上,结合微信特点,探讨利用微信优化网络舆情传播信息异化现象的对策。

There are information alienation phenomena in network public opinion communication,We Chat,as one of network public opinion communication channels,has some optimizing function on information alienation phenomena.This paper analyzes the information alienation phenomena of public opinion in network transmission,and then discusses the causes,including main factors,objective factors and environmental factors,etc.On this basis,combining with the characteristics of We Chat,this paper puts forward corresponding countermeasures to optimize information alienation through We Chat.