大环境下新闻传媒对文明旅游促进研究探析

Research on the Promoting Effect of News Media to Civilized Tourism under General Environment

不文明旅游现象近年来时有出现。根据施拉姆关于媒体四大功能的学说,新闻媒体具有教化社会的功能,因此可以发挥其在促进文明旅游方面的作用。本文研究发现,新闻传媒对于文明出游的促进作用具体表现在以下三个方面。第一,新闻媒体可以有效倡导文明的出游方式。第二,揭露和批判不文明出游行为。第三,媒体的"社会雷达"将监控不文明旅游行为。

The phenomenon of uncivilized tourism has appeared in recent years.According to Schramm＇s theory about the four functions of media,news media has the function of teaching society,so it can play role in promoting civilized tourism.This paper finds that the promotion effect of news media on civilized tourism is embodied in the following three aspects.First,news media can effectively advocate civilized travel modes;second,it can expose and criticize uncivilized travel behavior;third,it can monitor uncivilized travel behavior with its ＂ social radar＂.