媒介生态学视域下的微电影发展研究

RESEARCH ON THE DEVELOPMENT OF MICRO FILMS FROM THE PERSPECTIVE OF MEDIA ECOLOGY

随着移动互联网技术的迅猛发展,微电影这一新电影形式应时而生,它突破了传统电影的媒介生态发展限制,在文化环境、信息技术、传播范式、市场营销等方面也发生前所未有的变化。文章立足于媒介生态学的角度,研究促进微电影发展的媒介生态因素,分析其在发展中出现的生态失衡问题,并尝试提出微电影生态性发展的思路和对策,以促进未来微电影的可持续发展。

With the rapid development of mobile Internet technology, the new form of micro-movie has emerged. It has brokenthe limits of the traditional film＇s media ecological development and has undergone unprecedented changes in cultural environment, information technology, communication paradigm, and marketing. Based on the media ecology, the article studiesthe media ecological factors that promote the development of microfilms, analyzes the problems of ecological imbalances indevelopment, and tries to put forward the ideas and countermeasures for the development of microfilm ecology in order torealize the continuous development of microfilms.