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生命周期论下的企业市场营销组合策略研究 被引量:1

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摘要 本文在生命周期理论的视角下,对企业发展不同阶段的特点进行分析,并对企业不同阶段的发展进行营销策略研究,从而为企业增强自身的生命力提供有价值的参考依据。
作者 陈宝山
机构地区 华东理工大学
出处 《中国管理信息化》 2018年第10期96-97,共2页 China Management Informationization
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