从传播学角度看习近平新时代中国特色社会主义思想大众化

Study on the Popularity of Xi Jinping's Thought of Socialism with Chinese Characteristics in the New Era from the Perspective of Communication

推动习近平新时代中国特色社会主义思想大众化是一个重大的理论和现实课题。推动习近平新时代中国特色社会主义思想大众化具体可从下几方面实施:其一,掌握习近平新时代中国特色社会主义思想大众化受众需求,结合分众体系建立情感共鸣;其二,打造习近平新时代中国特色社会主义思想大众化优秀传播队伍,把握文本思想增强可读性;其三,拓展习近平新时代中国特色社会主义思想大众化途径,领会创新属性,实现理论普及;其四,强化习近平新时代中国特色社会主义思想大众化评价机制,针对社会反馈增强实效性。

The 19th Chinese Communist Party National Congress put forward for the first time the scientific concept of＂Xi Jinping＂s socialism with Chinese characteristics in the new era＂and established the guiding position of Xi Jinping＇s socialism with Chinese characteristics in the new era. However,the new theory can only be realized by making the public understand it and put it into social practice. Therefore,how to promote the popularization of Xi Jinping＇s Socialism with Chinese Characteristics in the new era is a major theoretical and practical issue. Xi Jinping＇s thought of Socialism with Chinese Characteristics in the new era can be implemented in the following aspects： first,understand the needs of the mass audience for Xi Jinping＇s socialism with Chinese characteristics in the new era,and establish an emotional resonance with the system of focusing points; secondly,train an excellent communication team,grasp the thinking of texts and enhance readability; third,expand the popular way,understand its innovative properties,to achieve the popularization of theory; fourth,strengthen the evaluation mechanism of popularization,in response to social reactions,and enhance the effectiveness of popularization of the theory.