中国国家形象的媒介呈现与建构——基于《人民日报》(海外版)十九大报道的考察

The Media Presentation and Construction of China's National Image——Based on the Survey of the Reports on the Nineteenth National People's Congress of the Communist Party of China by the Overseas Edition of People's Daily

作为对外传播的主要媒体,《人民日报》(海外版)肩负着建构中国国家形象的社会使命,堪称主流媒体发挥国际传播力与社会影响力的经典个案。其运用百姓视角、故事化言说与"他者"符号等叙事策略,将原本单纯的会议报道深化为对中国近五年来发展的全方位、多角度地生动描摹,建构繁荣兴盛、民主和谐与和平崛起的中国形象,勾勒出一幅河清海晏的盛世图景,解构外界对中国的"刻板印象",并于全球化的语境中,在令世界惊叹的同时,回应华夏子民对自我族群身份的探寻。

As the main media for external communication,the overseas edition of People＇s Daily has a social mission to build China＇s image,known as a classic case among the mainstream media in terms of international communication and social influence. It applies the narrative strategy of the people＇s perspective,the way of story telling and the symbol of the other. It has deepened the original conference report and made a vivid description of China＇s all-round and multi-angle development in the past five years. It constructs the Chinese image of prosperity,democracy,harmony and peaceful rise and paints a picture of a society in peace. These efforts have deconstructed the＂stereotype＂of China which have amazed the whole world and are helping with the exploration of the identity of the Chinese people in the context of globalization.