基于大学生网络心理的高校图书馆数字阅读推广策略研究

Research on Digital Reading Promotion Strategy of University Library Based on Cyber-Psychology of College Students

文章分析了当前高校图书馆数字阅读推广的整体现状,探讨了关注大学生网络心理特征对高校图书馆数字阅读推广工作的重要性。在此基础上,结合大学生网络心理特征对高校图书馆数字阅读推广工作提出相应建议,主要有:第一,占领思想阵地,引导大学生健康阅读;第二,按需丰富数字馆藏资源,改善数字化阅读体验;第三,打造个性化数字阅读平台,推动读者网络互动;第四,成立数字阅读读者联盟,启用数字阅读品牌代言人;第五,设置大学生心理咨询专栏,答疑解惑的同时推荐电子读物。

This paper analyzes the overall current situation of university library＇s digital reading,discusses the importance of concerning college students＇ cyber-psychological characteristics on university library＇s digital reading promotion work.On the basis of the features of college students＇ cyber-psychology,it puts forward corresponding suggestions on university library＇s digital reading promotion,including：firstly,to occupy ideological position to guide students＇ healthy reading;secondly,according to the needs,to rich digital library resources to improve the digital reading experience;thirdly,to create a platform for personalized digital reading to promote the readers＇ network interaction;fourthly,to establish digital readers alliance to enable digital reading brand spokesperson;finally,to set up the college students psychological counseling column to answer questions and recommend electronic books.