摘要
近年来,中国即饮咖啡市场增长快速,中国即饮咖啡市场前景广阔,但同时市场竞争也很激烈。该文通过对国内现有市售即饮咖啡产品进行分析,再结合现在国内咖啡市场的流行趋势,对即饮咖啡产品发展趋势进行进一步分析,从而为今后即饮咖啡产品的发展方向提供参考。
In recent years,the RTD（Ready To Drink）Coffee market of China increased rapidly,and the RTD Coffee market of China had broad prospects. But at the same time,the competition was also fierce. This paper analyzed the commercially available products of RTD Coffee,then combined with the popular trend of the domestic coffee market,The development trend of RTD Coffee was further analyzed,so it can provide reference for the future development direction of RTD Coffee.
作者
饶建平
RAO Jian-ping(Damin Foodstuff （Zhangzhou）Co., Ltd.,Zhangzhou 363000,China;Fujian Provincial Key Laboratory for Extracting ＆ Processing Technology of Edible Plant, Zhangzhou 363000, China)
出处
《饮料工业》
2018年第2期63-66,共4页
Beverage Industry
关键词
市售
即饮咖啡
产品
发展趋势
commercially available
RTD Coffee
product
the development trend
