消费结构升级对零售业态发展的实证研究

An Empirical Study of the Effect of Consumption Structure Upgrading on Development of Retail Forms

改革开放以来,我国零售业发展迅速,各种新型零售业态相继涌现,我国零售业态发展形成了新的格局。针对这种现象,提出我国消费结构与零售业态发展之间存在着相关关系这一假设,通过对两者关系的实证分析,对我国居民消费结构与零售业态发展的关系进行了研究。选取2006年~2015年全国30个省级区域的统计数据,建立线性回归模型,运用Stata统计,对消费结构升级和零售业态的发展进行回归分析。结果显示:消费结构升级对零售业态的发展影响显著。可以认为消费结构升级是引起零售业态发展的重要力量。在此基础上,提出了零售业态发展的相关建议。

Since the Reform and Opening-up Policy,China＇s retail industry has achieved rapid development with the emergence of all kinds of new retail forms,and the development of China＇s retail forms has formed a new structure.In view of this phenomenon,this paper puts forward the hypothesis that there is a correlation between the consumption structure and the development of retail formats in our country. Through the empirical analysis of the relationship between the consumption structure and the development of retail formats,this paper studies the relationship between the consumption structure and the development of retail formats in China. This paper selects the statistical data of 30 provinces in China from 2006 to 2015,establishes a linear regression model,and uses Stata statistics to conduct regression analysis on the evolution of consumption structure and the development of retail formats. The results show that the upgrading of the consumption structure has a significant impact on the development of retail formats. Therefore,it is believed that the upgrading of consumption structure is an important force for the development of the retail formats,on the basis of which it puts forward the relevant proposals for the development of retail formats.