突发事件生命周期网络舆论演化及引导研究——以“魏则西事件”和“雷洋事件”为例

Research on the Evolution and Guidance of Online Public Opinion Based on the Lifecycle of Incident Theory: Case Studies of the "Wei Zexi Incident" and "Lei Yang Incident"

社会转型期,社会矛盾凸显,突发事件频发,以自媒体为主要传播媒介的网络舆论成为党和政府关注的焦点。借助新浪微博"微指数"数据分析工具,从生命周期角度,探讨"魏则西事件"和"雷洋事件"的网络舆论演化规律,总结政府在舆论应对中的问题,提出政府需分别从"潜伏期""爆发期""持续期"和"衰落期"对网络舆论进行引导。

During the period of social transformation, social contradictions have become prominent, and emergencies have occurred frequently. The online public opinion that uses media as the main medium of communication has become the focus of the party and the government. With the help of Sina Weibo＇s ＂Micro-indicator＂ data analysis tool, and from the perspective of the life cycle, the evolution of Internet public opinion in the ＂Wei Zexi Incident＂ and ＂Leiyang Incident＂ is explored in this paper, and we also summarize the government＇s response to public opinion, and propose that the government should guide public opinion respectively in the ＂latent period＂, ＂outbreak period＂, ＂duration period＂ and ＂declining period＂.