不同情感倾向对医院在线评论有用性的影响分析

Analysis on the influence of sentimental orientation usefulness based on hospital online reviews

为节省阅读在线评论时间,快速甄别有用信息,为用户选择医院提供参考,本文通过对大众点评中47 086条医院在线评论进行实证分析,构建多元线性回归模型,探讨不同情感倾向下评论星级、产品特征、时间、长度、附图、回复数量和品牌对评论有用性的影响。结果表明,不同情感调节下评论有用性影响因素不同。正面评论对品牌声誉好的医院影响更大,负面评论对品牌声誉差的医院影响更大;不论何种情感倾向下,附图和回复对评论有用性均存在影响。

To save time for reading online reviews, quickly identify useful information and provide a reference to choose hospital,after an empirical analysis of 47 086 valid reviews of dianping.com, a multiple linear regression model was constructed. From the perspective of different sentimental orientation, this paper aims at exploring the influence of review rating, product features, days, review length, pictures, replies, and brands on the usefulness of online reviews. The influencing factors of the usefulness of the reviews under different sentimental orientation are different. Positive reviews have a greater impact on reputable hospitals, whereas negative reviews have a greater impact on hospitals with lower brand reputation; Regardless of the sentimentality, there is a correlation between pictures and replies for the usefulness of online reviews.