试论汽车后市场配件销售模式

On aftermarket sales mode of car-parts

根据为期10个月对国内汽车后市场配件销售、快修连锁业务的深入调查了解,结合在汽车企业第二品牌配件及2S店建设方面的实践经验,首先介绍"维修信息公开、配件渠道放开对汽车后市场影响"和"汽车后市场配件销售经营模式的变化",然后提出"汽车企业如何获取汽车后市场配件销售最大红利的经营模式",最后给出获取汽车后市场配件销售最大红利的经营模式的建设意见。希望通过此文的论述,为汽车企业经营管理者提供借鉴,并尽早布局汽车后市场业务。

According to 10 months＇ investigation of domestic auto aftermarket accessories sales and the business of vehicle fast-repair multiple shop, and combination with second brand car-parts of automotive enterprise and the practical experience of 2 S shop construction, it first introduces the impact of the maintenance information publication and the open of accessories channels on auto aftermarket and the change of auto aftermarket accessories sales management mode. Then it puts forward management model of how auto enterprise can get biggest bonus in auto aftermarket accessories sales. Finally it gives suggestions for management model construction of how auto enterprise can get biggest bonus in auto aftermarket accessories sales. It is hoped that the discussion in this article will provide reference for the management supervisors of auto enterprise and the layout of auto aftermarket business as soon as possible.