作为欲望的“梦想”:从SNH48谈中国偶像经济症候

"Dream" as Desire:On the Economic Symptom of Chinese Idol by an Illustration of "SNH48"

近年来,在日本娱乐文化的影响下,＂偶像＂成为当代娱乐界的重要现象。在＂偶像＂的理念中,一方面,＂偶像＂来自未曾受过专业训练的普通人,因而比传统的＂明星＂更为亲民;另一方面,不完美的＂偶像＂可以通过努力实现梦想,成为＂明星＂,被视为令人兴奋的励志故事。然而,＂偶像＂并非＂明星＂的反义词,反而是＂明星＂机制推向极致的产物。＂偶像＂所宣称的＂努力＂和＂梦想＂也只是为了吸引粉丝消费而发明的修辞。＂偶像＂的兴起不是大众民主时代的象征,而是消费社会的典型现象,也暗示着个人奋斗神话破灭的危险。

In recent years, ＂idol＂ becomes an important phenomenon in entertainment industry under the influence of Japanese culture. The c of ＂Idol＂ has two meanings： On one hand, ＂idols＂ are closer to than ＂ stars＂, because they come from ordinary people. On the other oncept people hand, imperfect ＂idols＂ can achieve their dreams and become ＂stars＂ by deter- mined efforts, which is an inspiring story. However, ＂idol＂ is not the antonym of ＂star＂, but a product that make full use of the mechanism of the latter. And the alleged ＂ effort＂ and ＂ dream＂ of ＂ idol＂ are merely somerhetoric invention not a symbol of a ety, and it also make better profits. The prosperity of ＂idol＂ is democratic society, but a typical case in the consumer soci- indicates the decline of the myth of individual struggle.