基于网络文本分析的自行车骑行行为与空间特征研究

Behavior Characteristics and Spatial Characteristics of Bicycle Riding Based on the Content Analysis of Network Text

依据旅游者空间行为模式等理论,搜集和获取网络自行车骑行数据,借助Excel、SPSS 21、Google Earth、GIS Office等软件对百度收录的以自行车骑行为主题的新闻进行内容分析,从网络服务器获取的自行车骑行APP运动轨迹进行聚类分析,得出自行车骑行者的行为的4个特征:在骑行方式上,独自一人骑行约占25%,男性占绝大多数,非独自骑行中2~20人数段约占65%;在骑行道路选择偏好上,选择国道的最多,其次是城市道路和省道;在骑行空间尺度上,跨省级的最多,其次是市级和省级;在骑行目的上,出于公益、宣传的最多,其次是有组织的节事、活动,出于锻炼磨炼和旅行观光的相当。进而在骑行空间特征方面,聚类得出直游型和环状游等两种简单型骑行模式,以及点轴辐射型、轴环型、双环型、串珠式、点轴辐射与环游的组合型等由直游型和环状游复合形成的组合型骑行模式。基于研究结果,提出促进自行车骑行运动可持续发展的4项策略:加快自行车专用道与城市绿道建设;加强自行车骑行旅游安全管理;发挥非正式自行车骑行组织作用;提升自行车骑行的科技和信息化水平。

Based on the theory of tourists＇ spatial behavior pattern,this study collected and obtained the network bicycle riding data,did content analysis on bicycle-themed Baidu news and did cluster analysis of bicycle riding APP trajectories obtained from web servers by the softwares of Excel,SPSS 21,Google Earth,GIS Office. The results showed that the bicycle riding behavior had the following four characteristics： 1） On the way of riding,there were about 25% riding alone,the majority were men,and the 2-20 people non solitary cycling accounted for about 65%; in riding road selection preference,the national road was the most chosen,followed by urban roads and provincial roads; on the spatial scale,the most ridings were across the provincial level,followed by the municipal and county levels; on the purpose of riding,most ridings were public welfare and publicity,followed by organized festivals and activities as well as exercise and tourism. In the space characteristics of cycling,the direct type and the loop type were the simple cycling patterns,and these two patterns formed many other complex ones such as point-spoke type,spoke-loop type,double loop type,string of beads type,combination type of pointspoke and the loop. Based on the results,the study put forward the following four strategies to promote the sustainable development of bicycle cycling： speed up the construction of bike lanes and urban green road,strengthen the safety management of bicycle riding tourism,play the role of informal cycling and promote the technology and information level of bicycle riding.