从Pentawards奖看扁平化视觉元素在包装设计中的应用

Application of flattened visual elements in packaging design based on pentawards

探讨扁平化视觉元素在包装设计中的运用方法及影响,丰富食品包装应用设计的创作理念和风格样式。以Pentawards获奖作品为研究对象,综合分析图形、文字、色彩和版面等核心视觉要素呈现的扁平化特征与原则。结果表明,扁平化视觉元素在包装设计中的运用方法:图形简洁矢量化、颜色稚拙块状化、文字扁平模块化、版面简约秩序化,产生了品牌形象个性化、信息传达效率高、多媒体适用性强等影响,验证了扁平化设计理念在包装设计的可行性与有效性。

Objective To explore the application methods and influence of flat visual elements in packaging design and enriche the creative concept and style of packaging application design.Method Pentawards award-winning works was investigated,and the flattening features and principles of core visual elements including graphics,text,color,and layout,were comprehensively analyzes.Conclusion Flat visual elements in the packaging design were simple vector graphics,color lumpy block,flat text modular,simple layout of the page and other methods of use,resulting in a personalized brand image,information transmission efficiency,multimedia applicability.The feasibility and effectiveness of the flat design concept in packaging design was verified.