考虑利他偏好的低碳供应链决策

Decision-making in low-carbon supply chain considering altruism preference

为研究供应链成员的利他偏好属性对低碳供应链决策和利润的影响,考虑由单一制造商和单一零售商组成的两级供应链,分别建立了完全自利、零售商具有利他偏好和制造商具有利他偏好下的低碳供应链决策模型,进一步分析了利他偏好和企业社会责任承担效应对利润的影响。结果表明,只有利他偏好系数较小的零售商才会愿意与完全自利型的制造商合作,无论是零售商还是制造商具有利他偏好,制造商均会提高碳减排率和社会责任绩效水平。此外,利他偏好属性可以实现利他效应,但无法实现利他利己的双重效应;而社会责任承担效应对利润的影响取决于利他偏好属性。

To analyze the effect of altruism behavior of supply chain members on decision-making and profits of low-carbon supply chain,a two stage supply chain consisting of one manufacturer and one retailer was considered. We developed decision-making models under completely selfish preference,retailers＇ altruism and manufacturers＇ altruism and analyzed the impacts of altruism preferences and social responsibility effect on profits. It is shown that when the altruistic preferences of retailer is low enough,retailer is willing to cooperate with the selfish manufacturers. Either manufacturers or retailers are altruistic,manufacturers will invest in emission reduction and social responsibility so as to improve the rate of carbon reduction and the level of social responsibility performance.In addition,it can be found that altruism behavior of supply chain members can lead to altruism effect,but can not achieve the dual effects of altruism; and the impact of social responsibility on profits depends on the altruism preference.