图书馆微信公众平台儿童阅读推广研究

Research on Children Reading Promotion Based on Library Wechat Public Platform

在移动互联的背景下,微信公众平台成为了读者获取信息的重要渠道,图书馆也通过微信公众平台进行阅读推广。通过对26家国内少年儿童图书馆微信公众平台的调研取样,结合清博指数平台的相关数据,并通过WCI指数对微信公众品台的运营情况加以分析,探索使用微信公众平台对少年儿童进行阅读推广的策略。

Wechat public platform has become an important channel for readers to obtain information in the context of mobile Internet. Library also uses it for reading promotion. Through the investigation and sampling of 26 children libraries＇ wechat public platforms, combined with the relevant data from Qingbo index platform, this paper analyzed the operation situation of wechat public platforms by WCI index, to explore children reading promotion strategies via wechat public platform.