上海近现代漆艺产业发展考述与探究

On the Development History of Shanghai Lacquer Art Industry

本文以上海漆艺的发展历史及漆艺产业的兴衰变化为切入点,详细探寻了上海漆艺的起源,根据上海从开埠到20世纪末漆艺产业发展的相关数据,结合国内外漆艺发展的现状,分析上海漆艺兴衰原因,探讨海派文化的优势对传统漆艺产业的影响和发展契机,倡导上海漆艺产业应转变设计理念和营销思维、培育国内消费群体、宣扬漆文化、用品牌建设的理念振兴上海漆艺产业。

Based on the development history of Shanghai lacquer art and the rise and fall of lacquer art industry,this paper explores the origin of Shanghai lacquer art in detail.According to the relevant data of the development of lacquer art industry in Shanghai from the opening of the port to the end of the 20 century,and combining with the present situation of the development of lacquer art at home and abroad,the paper analyzes the reasons for the rise and fall of the lacquer art in Shanghai,and probes into the advantages of the culture of the Shanghai school for the influence and development opportunity of lacquer art industry,advocating that Shanghai lacquer art industry should change design concept and marketing thinking,cultivate domestic consumption group,promote lacquer culture,and revitalize Shanghai lacquer art with the concept of brand building.