基于舆情的社会治理刍议

On Social Governance Based on the Public Opinion

随着新媒体的发展,网络舆情日益成为中国社会治理的重点。首先,厘清舆情与社会治理的内在关联:"多中心主体"的社会治理框架需要舆情主体的参与和支持,"合作协商"的社会治理方式需要官民舆论场双向沟通交流,舆情的信息监测和辅助决策功能是进行社会治理的必要条件,舆情主体对国家权力的监督是实现善治的重要保障。其次,剖析新媒体环境下社会舆情治理面临的问题,最后提出创新社会治理,加强舆情引导的相关对策:一是切实践行"共建共治共享"社会治理理念;二是加强社会舆情治理体系的创新与建设;三是综合运用多种手段,多管齐下加强社会舆情治理;四是完善利益分配平衡机制,促进民生建设。

With the development of new media, Internet public opinion has increasingly become the focus of social governance in China. This paper first clarifies the internal relationship between public opinion and social governance： the social governance framework of ＂multi center subject＂ needs the participation and support of the public opinion subject; The social governance mode of ＂cooperative consultation＂ needs two-way communication between the public opinion field and official opinion; The information monitoring and auxiliary decision-making function of public opinion are the necessary conditions for the social governance; The supervision of state power by the main body of public opinion is an important guarantee for good governance. Secondly, on the basis of analyzing the problems facing the social public opinion governance in the new media environment, it puts forward the relevant countermeasures to innovate the social governance and strengthen the guidance of public opinion. First,acting on the principle of achieving shared growth through consultation and collaboration. Second,strengthening the innovation and construction of the social public opinion governance system. Third,strengthening the governance of social public opinion by using a variety of means and more. Four, we should improve the balance mechanism of interests distribution and promote the construction of people’s livelihood.