“微时代”背景下广告设计专业个性化技能学习指导策略研究

A Study on the Strategy of Individualized Skills Learning in Advertising Design Professionals in the "Micro-era" Background

我国的经济社会不断发展,网络信息技术水平不断提升。在网络信息技术的作用下,人们进入到了"微时代",生活方式和生产方式都发生了极大的改变。中职学校学生在社会中具有特殊性,其直接面向社会,是支撑未来社会发展的主流力量。为了促进学生的全面发展,必须发挥网络信息技术的作用,为了学生提供个性化的学习指导。本文将以广告设计专业的学生为主,探讨微时代背景下的个性化技能学习指导策略,希望能为相关人士提供一些参考。

The economic and social development in our country continues to grow and the level of network information tech- nology continues to increase. Under the influence of internet information technology, people have entered the ＂micro era＂, and lifestyles and production methods have undergone tremendous changes. Students in secondary vocational schools have special characteristics in society. They are directly oriented to the society and are the main forces supporting the future social development. In order to promote the overall development of students, the role of network information technology must be brought into play to provide students with personalized learning guidance. This article will focus on advertising design students; explore the personalized skills learning guidance strategy in the micro-era background, hoping to provide some references for related people.