防晒化妆品市场发展现状

Current situation of suncare market

回顾全球及中国防晒化妆品产业的发展现状,中国防晒化妆品产业的市场规模已跃居世界第二,但是人均消费水平依然远低于欧美发达国家。中国消费者对品类的偏好多样化以及中国市场销售渠道的不均衡等特点,使得中国防晒化妆品市场更具有增长动力。最后,对中国防晒化妆品产业的未来进行了展望。

The current situation of global and Chinese industries of sunscreen cosmetics has been reviewed. The market scale of China in suncare products has ranked second in the world, but the consumption per capita is still far below that of developed countries in Europe and America. The suncare market in China has great motive power in growth because of the diverse preferences in categories for Chinese consumers and the unbalanced sales channels in China. Finally, the future trend of Chinese suncare market has been prospected.