当代红色人物宣传的逻辑进路及其官德鉴示功能

The Logical Approach to the Propaganda of Red Characters and Its Enlightenment Function of Official Morality

当代有关红色文化总体价值的研究正在兴起,而学界对红色文化的重要人格载体——红色人物的研究却有待深入。当前注重红色人物的宣传是主流意识形态防止政治"转基因"的必然要求,蕴含着深厚的政治价值功能。发挥红色人物宣传的官德鉴示功能,应当遵循意识渲染、价值认同、行为塑造的宣传逻辑进路。在此基础上,以红色人物承载的厚重历史与典型精神为基石进行宣传,可以为党的干部提供政治伦理自觉、官德修养的鉴示养分。

The study of the overall value of red culture in the modern world is emerging, and the study of the important personality of the red culture has yet to be explored in the world. At present, paying attention to the publicity of red characters is the inevitable requirement of mainstream ideology to prevent political ＂transgenic＂, which contains profound political value. In order to play the function of official morality and demonstration in the publicity of red characters, we should follow the propaganda logic of consciousness rendering, value identification and behavior shaping. Based on this, the heavy history and the typical spirit of the red characters are the cornerstone of the propaganda, providing the party＇s cadres with a sense of political and moral self-cultivation.