也谈中国动漫产业的粉丝中心化趋势

On the Trend of Fan Centralization in Chinese Animation Industry

近些年来粉丝经济在动漫产业中发挥着重要的作用,以粉丝为中心的发展模式成为当下动漫产业发展粉丝经济的一个重要特征。文章从动漫产业的背景入手,探究中国动漫产业在粉丝经济时代下所受的影响,重点分析了粉丝中心化发展模式的利弊,并有针对性地提出了相对应的发展策略,号召动漫设计者和动漫品牌塑造者打造具有粉丝认同感的原创作品。

In recent years, the fan economy plays an important role in the animation industry. The fan-centered development model has become an important feature of the current animation industry in developing the fan economy. This article starts from the background of the animation industry, briefly describes the impact of the Chinese animation industry under the era of the fan economy, analyzes the pros and cons of its fan-centered development model, and proposes the Chinese animation commensurate with the economic trends of the fans Development strategy to inspire China＇s animation-related industries to create original works with fans identity.