基于O2O智能健身的服务模式研究

Research on O2O Smart Body-building Service Model

近年来互联网和智能手机的高速发展,我国健身行业的智能化程度也得到了相应的提升,并成为目前健身行业的热点。文章针对线上+线下的智能健身服务模式展开分析和研究,通过比较业内具有较大影响力的在线健身会所Liking fit和"光猪圈"的服务模式,总结归纳了基于线上+线下服务模式的智能健身的优势和存在的问题。文章认为,通过智能化来改善服务,并在趣味性、便捷性、实用性和灵活性方面带给健身爱好者带来更好的体验,是未来我国室内健身会所的发展方向。

In recent years, with the rapid development of the Internet and smart phones, the intelligence of China＇s fitness industry has been improved, and has become a hot spot in the current fitness industry. This paper studies the online and offline service modes of intelligent fitness and compares the service modes of liking fit and sun pig fitness. The author summarizes the advantages and existing problems of intelligent fitness based on online and offline service mode. This paper proposes that the service can be improved through intelligence, and fitness enthusiasts will have better experience, in the aspects of fun, convenience, practicability, flexibility and so on. Intelligent fitness is the future development direction of China＇s fitness industry.