基于因子分析法的微博话题传播影响力评价研究

Research on Influence Evaluation of Weibo Topic Communication Based on Factor Analysis

【目的/意义】微博已经是当今人们生活中离不开的社交网络平台,微博话题作为一个用户参与度较高且观点聚合度较高的微博众多板块之一,使得有影响力的话题产生成为了一种可能。针对这种可能产生网络舆情的板块,对于微博话题影响力的评价是极为有意义的。【方法/过程】针对微博话题可能产生的影响力,本文利用因子分析法,从实证角度对指标体系进行了合理有效性的检验,并且确立了公共因子的占比,得到了综合因子的评价模型。【结果/结论】研究通过对比实际热门话题榜单发现,微博话题传播影响力主要应从话题人及话题信息两方面出发进行评价研究较为科学。

[ Purpose/significance ] Weibo has already been a social network platform which people cannot live without.eibo topics as one of the point of view of high polymerization degree plate and one of the high user engagement parts makes it possible for influential topics to arise.It is of great significance to focus our opinion on the influence of weibo topic in this paper. [Method/process]In this paper, using factor analysis method, has carried on the reasonable index system from the Angle of empirical validity test, and establishes the proportion common factor, obtains the comprehensive factor evaluation model. [Result/conclusion] By comparing the list of actual hot topics the study found that the influence of microblog topic communication should mainly be based on topical people and topic information. The evaluation research is more scientific.