微媒体背景下高校思想政治教育话语机制的重构

Reconstruction of the Discourse System of Ideological and Political Education in Higher Colleges under the Background of Micro-media

以微信、微博为主的全新网络互动平台吸引了众多网民,推进了微媒体时代话语情景的形成,使得话语有效载体更加自由化、大众化,话语发布及传播更加及时便捷,并且交互性更强,对高校以往思政教育话语权带来了严重的冲击。在这样的背景下,通过对微媒体背景下高校思政教育话语权特点的分析,分别从构建话语共享机制、转变思政教育观念,建立多元互动平台、回归真实社会生活,全面加强人文关怀、重视日常心理辅导等路径,重新构建了思政教育话语机制,旨在能够充分保障其话语权的主导地位,为更好地开展网络思政教育打下良好基础。

Through the analysis of the discourse power of ideological education in universities under the background of micro-media,we construct the discourse sharing mechanism,change the concept of ideological and political education,establish a multi-dimensional interactive platform,return to real life,and comprehensively strengthen humanistic care. Paying attention to daily psychological counseling and other paths,we have reconstructed the discourse mechanism of ideological and political education in order to fully guarantee its dominant position in discourse power and lay a good foundation for the development of online ideological education.