摘要
随着全球经济一体化和市场竞争的日趋激烈,战略管理日益受到国有企业的重视。战略管理的实施是否正确,直接关系到企业的生死存亡。论文通过宏观环境及行业背景分析,结合某国有企业发展现状,有所侧重地提出了企业的发展战略思路及实施措施,为企业更好的发展提供决策建议。
With the integration of global economy and increasingly fierce market competition, strategic management has been increasingly valued by state-owned enterprises. The correct implementation of strategic management is directly related to the survival of the company.Through analyzing the macro-environment and industry background, and combined with the development status of a state-owned enterprise, the paper mainly puts forward the strategic development ideas and implementation measures of the enterprise, so as to provide the decision suggestions for the better development of the enterprise.
作者
张莉
ZHANG Li(China Railway Science & Industry Group Co. Ltd., Wuhan 430066, Chin)
出处
《中小企业管理与科技》
2018年第16期5-6,共2页
Management & Technology of SME
关键词
国有企业
战略
思路
实施
state-owned enterprises
strategy
ideas
implementation