钢铁企业“互联网+”销售模式探索与实践

Exploration and Practice of "Internet Plus" Sales Mode of Iron and Steel Enterprises

随着"互联网+"时代的到来,给传统企业的经营及销售带来了一定的冲击。钢铁企业作为我国传统企业的代表,其在经济市场中运行中的生存状况出现负面发展的趋势。论文对钢铁企业采用"互联网+"销售模式的重要性进行了分析,并对该模式下钢铁企业现状进行了分析。最后,对"互联网+"销售模式下钢铁企业的发展途径及具体实践等方面的内容进行了探索。

With the arrival of ＂internet plus＂ era, certain impact has been brought to the management and sales of traditional enterprises. The iron and steel enterprise is the representative of traditional enterprises of our country, and the survial situation of which in the operation of the economic market shows a negative trend of development. This paper analyzes the importance of adopting the ＂internet plus＂ sales mode in iron and steel enterprises, and analyzes the present situation of iron and steel enterprises under this mode. Finally, the paper explores the development ways and concrete practice of iron and steel enterprises under the＂internet plus＂sales mode.