基于用户角色特征的文创产品设计优化研究

Research on design optimization of culture creative products based on user persona

文创产品设计过程中由于创作形式的局限,造成一定用户的意向需求与产品相互违背,致使文创产品符合用户倾向的供不应求,不符合的大量滞销,为此提出基于用户角色特征的文创产品设计优化研究。计算用户意图倾向,使用条件计算将用户角色特征信息与用户倾向进行关联;通过数据堆积形式对用户倾向进行表达,实现用户角色特征模型的构建;将模型采集的用户倾向与产品个体表达相结合,完成用户倾向对文创产品的导向,实现文创产品设计优化。实验数据表明,提出的文创产品优化设计方法能够针对用户趋向进行文创产品的优化设计。

During the design process of culture creative products,products can go against a certain users′ intentional demands due to the limitation of creation form,which causes culture creative products conforming to users′ inclinations in short supply,and those not conforming to users′ inclinations largely unsalable. Therefore,research on design optimization of culture creative products based on user persona is proposed. Users′ intentions and inclinations are calculated,and the conditional computation is used to correlate user persona information with user inclinations. User inclinations are expressed via the data accumulation form to realize the construction of the user persona model. The user inclinations collected by the model are combined with the individual expressions of products,so as to accomplish the guidance of user inclinations on culture creative products and realize the design optimization of culture creative products. The experimental data shows that the proposed culture creative product optimization design method can optimize the design of culture creative products based on user inclinations.