摘要
本文以农民销售行为为研究对象,旨在通过分析在当前主要农产品交易模式下,农民销售行为随环境变化而发生的改变。运用比较的方法,力图解决农民在农产品交易过程中碰到的滞销问题。提出可以通过信息化,提高各种信息比对速度,快速改变交易模式及调整相应的行为,实现农产品顺利交易的目的。
This paper takes the farmers＇ sales behavior as the research object, and aims to solve the changes in the farmers＇ sales behaviors with the environmental changes under the current major agricultural product trading patterns, and use comparative methods to solve the problems encountered by farmers in the agricultural product transaction process. The slow-moving issue. It is proposed that information can be used to improve the speed of comparison of various kinds of information, and that the mode of transactions can be changed quickly and the corresponding actions can be adjusted to achieve the purpose of smooth trading of agricultural products.
作者
冼瑶
邓佳佳
Xian Yao;Deng Jia-jia(Zhejiang Ocean University, Zhoushan, Zhejiang 316000, China)
出处
《江苏商论》
2018年第6期19-21,共3页
Jiangsu Commercial Forum
关键词
交易模式
销售行为
比较分析
行为改变
transaction model
sales behavior
comparative analysis
behavior change
