供给侧改革背景下文化旅游转型升级研究——以淮阳太昊陵旅游景区为例

Study on the Transformation and Upgrading of Cultural Tourism Under the Backdrop of Supply Side Reform:Based on Taihao Mausoleum Scenic Spot of Huai Yang

近年来旅游业发展态势迅猛,已经成为我国的支柱性产业,但随着旅游的发展,在供给侧改革大背景下,某些旅游景区也面临着转型升级,比如说人文景点的文化旅游。本文以淮阳太昊陵景区为例,介绍了太昊陵景区的概况并阐述了其文化旅游存在的问题,最后提出景区转型发展策略,以期为提升景区发展的水平和提高景区知名度提供参考。

in recent years, the tourism industry is developing rapidly, and has become a pillar industry in China. However, with the development of tourism and the background of supply side reform, some tourist attractions are also facing transformation and upgrading,for example, cultural tourism of cultural attractions. Taking Tai Hao Ling scenic area of Huaiyang as an example, this paper introduces the general situation of Tai Hao Ling scenic area and expounds the problems existing in its cultural tourism. Finally, it puts forward strategies for transformation and development of scenic spots, so as to provide references for improving the level of scenic development and improving the visibility of scenic spots.