宜家效应视角下地域特色档案文创产品开发研究

Study on Cultural Creative Products Development of Regional Characteristic Archives Based on IKEA Effect

首先深入阐释了宜家效应"付出—依恋"的内涵与机理,论述其运用于地域特色档案文创产品开发的必要性。进而借鉴宜家效应的思路,以公众参与的视角分析并归纳了地域特色档案文创产品开发阶段与层次。最后,结合宜家效应"甜蜜点"模型,提出了地域特色档案文创产品开发的创新策略。

Firstly, the connotation and mechanism of IKEA effect,which is also expressed as effort-love, are illustrated. And the necessity of applying IKEA effect to cultural creative product development in regional characteristic archives is expounded.Secondly, in light of IKEA effect, the stages and levels of product development are analyzed and concluded in terms of public participation. Finally, creative development strategies of archives cultural creative products are proposed on the basis of Sweet Spot model in IKEA effect.