平台治理政策演化与创新:中美互联网平台对比研究

Evolution and Innovation of Platform Governance Policy: A Comparative Study of Internet Platforms Between China and USA

由于互联网平台商业模式允许用户和互补者创造并从中获取价值,使得平台迅速成为企业价值活动的三种基本架构之一。诸多研究表明,平台治理政策直接影响用户和互补者的价值创造和价值获取行为,进而影响平台生态系统的运行绩效。选择中美六个典型的互联网平台,包括e Bay和淘宝、Facebook和微信、Google和百度等,首先对比研究平台治理政策的形成机制和演化路径,然后给出中国平台治理政策的创新及其影响因素,并有针对性地提出激励和规制平台生态发展的法律制度优化建议。

Since the business model of Internet platform allows users and complementors to create and obtain value, the platform has rapidly become one of the three basic frameworks of enterprise value activities. Most of studies have shown that platform governance policies directly affect the value of creation and acquisition behavior of users and complementors, and then influence the operational performance for platform-based business ecosystem（PBES）. This paper chooses six typical cases of internet platform from China and USA, including e Bay and Taobao, Facebook and We Chat, Google and Baidu, and compares the formation mechanism and evolution path of platform governance policies. Furthermore, this study also analyses the governance policy innovations of Chinese platforms and their influential factors. At last, this paper provides some relevant suggestions of legal system optimization to motivate and regulate the development of platform ecosystem.