“网红经济”下服装店铺营销策略研究

Research on Marketing Strategy of Clothing Stores under "Internet Red Economy"

近年来,随着经济的不断发展,国民消费结构迅速转型升级,在互联网时代下,微博和直播平台的涌现催生了"网红经济"新商业模式,对传统服装产业产生了巨大的冲击。这种营销模式的独特之处,不仅在于其形成原因的特殊性,更因其与传统纺织业全然不同的营销策略。

In recent years, with the continuous development of economy, the national consumption structure has undergone rapid transformation and upgrading. Under the Internet age, the emergence of microblog and live broadcasting platforms has spawned a new business model of ＂net-red economy＂, which has produced huge impact on the traditional clothing industry. The impact. The uniqueness of this marketing model lies not only in the particularity of its formation, but also in its completely different marketing strategy from that of the traditional textile industry.