微信订阅号对肿瘤患者健康教育的促进作用

The promoting effects of cancer patients' health education by WeChat official accounts

随着网络社交平台的不断发展,采用新媒体自发声的方式进行患者健康教育已经成为医院科普宣教工作者的新手段。微信订阅号的诞生借助了微信用户这一庞大的载体,一方面有效帮助医院扩大了知识的传播范围,另一外面帮助患者打破了地域、时间的限制随时随地获取关注医院的健康教育。笔者通过研究3年来中国医学科学院肿瘤医院微信订阅号的健康教育形式发现,通过推送专家科普文章、媒体健康节目、健康讲堂、科普漫画动画以及医患网络互动可以有效传播正确健康知识,提高大众健康素养,促进医患和谐并在客观上对肿瘤的防治工作起到促进作用。

Following the development of social networking, using new media has been becoming a new method of science popularization workers to educate patients. Wechat Ofifcial Accounts was born by the Wechat, who has a huge number of users. On one hand it could help hospitals spread knowledge, on the other hand it could help patients break the limitation of time, and region and acquiring science education. According to the research of health popularization methods from Cancer Hospital Chinese Academy of Medical Sciences in last three years, the author found that science popularization articles, shows, lectures, cartoons and network communication could effectively help spreading accurate science knowledge, elevating health accomplishment and promoting harmony between doctors and patients.