出版产业政策演变轨迹与逻辑

The Evolution Track and Logic of the Publishing Industry Policy

出版产业政策体现政府对出版业的主体构思,中国加入世界贸易组织后出版产业政策有很大变化。该研究通过对出版产业政策"入世"前后的演变进行分析,从出版产业政策的演变轨迹和演变逻辑两方面着手梳理。"入世"前,出版产业政策针对国内出版经历了架构格局和改制调整两个阶段;"入世"后,出版产业为与国际社会接轨,政策向完善出版法制法规、建设发行集团、与境外出版发行机构合作等方面倾斜,经过了规制出版、优化质量、融合技术三个阶段。伴随演变轨迹的逐步深入,产业逻辑、市场逻辑、规制逻辑贯穿出版产业政策发展的始终。

The publishing industry policy reflects the government＇s main attitude towards the publishing industry. After China＇s accession to the World Trade Organization, the publishing industry policy has experienced great changes. This study analyzes the evolution of the policy of publishing industry before and after ＂accession to the WTO＂, and summarizes it from the two aspects： evolution track and logic of the policy of publishing industry. Before the accession, the policy evolution went through two stages, namely, the structure and restructuring of domestic publishers. After the accession, in order to keep pace with the international community, the policy of publishing industry is inclined to perfect the laws and regulations of the publishing legal system, the construction of the distribution group and the cooperation with the overseas publishing and issuing agencies. It has already gone through three stages： regulation and publication, optimization of quality and integration of technology, respectively. With the gradual deepening of the evolution track, the industrial logic, market logic and regulatory logic have been going hand-in-hand with the development of the policy of publishing industry.