戏曲动漫出版现状与对策研究

Traditional Chinese Opera Animation Publication: Current Situation and Countermeasures

戏曲动漫作为我国独有的新兴艺术形态,承载了传统与现代的双重意义与文化内涵。基于十年的初创与积淀,其自身在积累了部分优秀作品及创作经验的同时,也暴露出产业发展中的薄弱与局限。其中,出版作为产业循环的重要环节,是链接作品创作与消费终端的重要关口。目前,该环节在整个产业内的发展境况相对滞后。在此前提下,文章以我国戏曲动漫出版的现状为着眼点,关注其发展中遇到的瓶颈,并提出相应对策。同时,在关注其地域性发展的现状中,以山西省的戏曲出版情态为例,提供区域视域下的发展思路。

As a unique new art form in China, opera animation bears the dual meaning and cultural connotations of tradition and modernity. Based on ten years of innovation and accumulation, it has accumulated some outstanding works and creative experiences, but also shows the weakness and limitations of the industrial development. Publishing, as an intermediary of the industrial cycle, is an important gateway to link creation and consumption terminals. At present, the development of this link in the whole industry is lagging behind. In this context, this article focuses on the current situation of Chinese opera animation publishing, the bottlenecks encountered in its development, and puts forward corresponding countermeasures. At the same time, according to the current situation of its regional development, this research takes its publication in Shanxi Province as an example to provide some suggestions from a regional perspective.