微媒体背景下大学生思想政治教育的“六微”模式构建

The Construction of “Six Micro” Modes of Ideological and Political Education for College Students in the Background of Micro Media

微媒体是新教育背景下的典型产物,涵盖了政治、社会、人文的发展特征。微媒体给高校思想政治教育带来了机遇和挑战。影响微媒体思想政治教育功能的因素包括社会因素、传媒因素和受众因素。微媒体视域下,高校思想政治教育的"六微"模式是:提高思想认识,树立"微理念";培养骨干队伍,强化"微力量";坚持正面宣传,打造"微平台";创新语言方式,运用"微话语";加强教育引导,提升"微素养";加强监管治理,净化"微环境"。

Micro media is a typical product in the new educational background, covering the developmental characteristics of polities, society and public culture. Micro media brings opportunities and challenges to ideological and political education in universities. The factors affecting the function of micro media ideological and political education include social factor, media factor and audience factor. The ＂six micro＂ modes of ideological and political education in the perspective of micro media include improving ideological understanding to establish the ＂micro ideas＂; cultivating the backbone to strengthen the ＂micro power＂; upholding the positive propaganda to create a ＂micro platform＂; innovating the language to use the ＂micro discourse＂; strengthening the guidance of education to enhance the ＂micro literacy＂; intensifying the supervision and management to purify the ＂micro environment＂.