森林康养:概念内涵、产品类型和发展路径

Health rehabilitation and recreation in forests: Concept connotation,product type and development route

健康中国战略已经上升为国家战略,健康产业将在中国快速发展。森林康养作为健康产业的重要组成部分,是近几年才在中国出现的新事物,正处在不断摸索前进中的起步阶段。在分析现有森林康养定义的基础上,对森林康养的概念、功能和科学内涵进行了阐释,并从消费对象、产品内容、建设主体等方面对森林康养产品进行了分类。对森林康养发展的基本路径进行了设计,加强森林康养产业发展的宏观统筹,构建良好的森林康养发展机制,打造特色森林康养产品、建设森林康养综合体,加强科研监测和人才队伍建设,构建完善的配套设施、提供优质的森林康养服务,加强宣传和营销、提升森林康养品牌知名度。最后,从森林康养内涵和外延研究、森林康养试点示范、森林康养基地与现有森林旅游实体或保护地关系、森林康养基地建设评价、森林康养发展与森林保护关系等方面进行了讨论。

Health China Strategy has risen as a national strategy. Health industry is expected to boom and become new economic growth engine in the future. As an important component of the health industry,health rehabilitation and recreation in forest（ HRRF） is new in China in recent years and still in its infancy. Based on existing definitions of HRRF,we systematically expounded the concept,function,and scientific connotation of HRRF,and classified the HRRF products from the aspects of consumption object,product content,and construction subject. Six basic routes were designed for the development of HRRF,including strengthening macro-control of HRRF industry development,constructing good development mechanisms of HRRF,building up featured HRRF products and HRRF complex,strengthening scientific monitoring and construction of talent team,improving the supporting facilities to provide high-quality HRRF services,and strengthening publicity and marketing to increase the awareness of HRRF brand. Finally,we discussed the connotation and extension of the HRRF research,HRRF pilot demonstration,the relationship between HRRF base and the existing forest tourism entities or forest nature reserve,the evaluation of HRRF base construction,and the relationship of HRRF development and forest conservation.