4VARGO S L,LUSCH R F.Institutions and axioms:an ex.tension and update of service-dominant logic[J].Journal ofthe academy of marketing science,2016,44(1):5-23.
5VARGO S L,LUSCH R F.From repeat patronage to valueco-creation in service ecosystems:a transcending concep.tualization of relationship[J].Journal of business marketmanagement,2010,4(4):169-179.