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“互联网+”背景下杭州市农村移动电商发展路径、模式与对策研究 被引量:3

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摘要 通过农村移动电商路径、模式的研究,结合旅游电商、移动政务等突破现有农产品销售模式的瓶颈,形成具有可复制性且有操作性的农村移动电商模式。促进浙江省农业转型升级、农民增产增收,同时满足城镇居民对优质农副产品、农业休闲旅游等的需求。
作者 陆亚文
出处 《现代营销(下)》 2018年第6期154-155,共2页 Marketing Management Review
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